516-610-8669 maureenm5@me.com

portfolio

Project stories including my contributions, success, and the challenges that were overcome.

Please understand that a lot of work cannot be showcased due to NDAs, particularly recent and SaaS projects.

I can, however, can talk through them so let’s talk.

Local Marketing Automation Platform (SaaS)

Local Marketing Automation Platform (SaaS)


IMPACT
"She led the transformation of our enterprise SaaS platform, optimizing the user experience for different personas...designed workflows that created efficiencies for our end-users and simplified experiences end to end"




Extensive Competitive Analysis

Extensive Competitive Analysis


IMPACT
“The research work you did was excellent. I’m not saying that because the client appreciated it; I’m saying that because it was smart and useful information.

Thank you for distilling it down into useful summaries and actionable intelligence we can use for a better, smarter, more intuitive user experience.”

Project Collaboration App

Project Collaboration App


IMPACT
“No one else has put this much effort into this.”








Emergency IA Consultation

Emergency IA Consultation


IMPACT
“This puts us in very good shape to describe and defend our vision of the site structure.”

“Awesome meeting today guys. Rich P very impressed.”





Payments & Social Gifting Mobile Ecosystem

Payments & Social Gifting Mobile Ecosystem


IMPACT
​“Customers have been actively engaging with other users on the network and sending drinks to one another. At the end of the day, it means that HouseTab is increasing my sales and driving new customers in the door.” – Merchant

”Using HouseTab has made my life easier, especially when we are busy. It has significantly reduced the time I spend checking out customers, and I have also seen my tips increase to approx. 20%” – Bartender
Local Marketing Automation Platform (SaaS)

Local Marketing Automation Platform (SaaS)


IMPACT
“Your feedback on our user experience has already lead to a lot of positive discussions for us.”

“I thought the report was great by the way. Nice job!”






Theater Community Platform

Theater Community Platform


IMPACT
“Maureen is incredible.”








Institute Site Pitch

Institute Site Pitch


IMPACT
“First of all, you’re fabulous…”

“I think your ‘through the eyes of ___’ idea is actually great — shows real world context.”





IxDA Redesign

IxDA Redesign


IMPACT
“Special thanks for the most cogent & detailed audit feedback from IxDA members goes to Maureen Murphy.”






Research Analysis & Reporting

Research Analysis & Reporting


IMPACT
Continuously thrilled clients at the significant insights provided by my UX research reports.








Marketing Association Digital Overhaul

Marketing Association Digital Overhaul


IMPACT
“I’m thrilled. So thorough”…”I don’t know anyone else who has the patience for this.”

Additionally, the development company for this project was so taken with my work, they hired me repeatedly over the years for their other projects.




Email Verification Process

Email Verification Process


IMPACT
“Maureen is great. Can we keep her?”

“(I was) Happy to tell her how awesome you are.”







Asthma Flare-up Tracking App

Asthma Flare-up Tracking App


IMPACT
Client thrilled with the concept, particularly the empathy for the user in the context of having just experienced an asthma attack.

As such, the app was touted as “coming soon” on the home page of the website, while the client sought funding to develop it.



Hierarchy & Taxonomy Harmonization

Hierarchy & Taxonomy Harmonization


IMPACT
“…feedback I got from the team:

from Terry: gotta go, but this is exactly inline with our thinking

from Kim: My thought is WOW, I want this all now!”




A Concept So Good It Became A Design

A Concept So Good It Became A Design


IMPACT
“Amazing job. Client gets it now. And the 3rd party implementation partner is going to actually use this as a design.”







Chat Widget

Chat Widget


IMPACT
Overwhelming positive response from the client.

And given the enormous challenges of the project, my boss's response was: “You’re tenacious. You will do whatever it takes.”






Content Guidance – Professional Forum

Content Guidance – Professional Forum


IMPACT
“Maureen nailed it.

The client told the creative team, “This is pretty but you don’t understand our audience."

Everything in Maureen’s document was spot on to the audience.”



Recruiting Web App (SaaS)

Recruiting Web App (SaaS)


IMPACT
“You’ve added tremendous value to our team and I really appreciate your efforts. I look forward to seeing your concepts become reality.”

“Maureen’s ability to facilitate meetings is exceptional.”

“Maureen is one of the best Usability people that I have worked with in a long time…I highly recommend her for any UI redesign effort”