Local Marketing Automation Platform (SaaS)
“Your feedback on our user experience has already lead to a lot of positive discussions for us.”
“I thought the report was great by the way. Nice job!
Audit the existing interfaces for a marketing asset management platform.
Success / Feedback
All stakeholders were extremely pleased with the deliverable. For some it was eye-opening regarding the many aspects of the platform that were impeding users.
For their in-house UX Designers, however, it was invaluable. It vetted everything they had been vying for internally. Their recommendations hadn’t been being heard but now had a voice.
Additional Success Measurement
Approximately 1 year later they hired me as the UX Architect.
Challenges That I Overcame
Each of the platform’s clients have slightly different instances of the software. So the audit required looking at multiple instances and pulling the findings together into a single cohesive evaluation.
- UX Audit