Deep thinking about the users’ needs through every click of their journeys, including the edge cases, is a given.
And my wireframes are always highly annotated. Anything less is not good UX craftsmanship.
While fully annotated wires are sufficient to convey most aspects of a design, sometimes prototypes are needed to convey nuances, and to bring the design to life.
Am Axure-competent but happy to dig into your preferred prototyping tool.
My audits evaluate all aspects of the UX: presentation, navigation, IA, content, functionality and missed opportunities.
So in addition to showing what I’ll tackle in your redesign, they provide lasting value as a guiding reference.
Often misunderstood, the purpose of personas is to inform DESIGN DECISIONS. It’s not to profile users from a marketing standpoint.
Mine are laser-focused on the users’ mindsets, goals, and needs.
My site maps don’t merely illustrate the structure of your site or app.
They communicate a great deal more about the ecosystem, play well with other deliverables, and are interactive if necessary.
Great design can’t trump bad processes. Efficient and error-free processes are critical to good user experiences.
I love simplifying complex processes and I make the process flow deliverables as painless as possible.
Analyzing content is tedious task. But being intimate with content is necessary for crafting good UX Design.
I happily roll up my sleeves and dig in….deep and wide. Clients are often flabbergasted at how well I know their content.
Sometimes bad UX is not caused by bad design or bad IA. Data integrity or data structure can be the culprit.
I’m adept at finding such issues and providing guidance for how to remedy them, enabling the other aspects of UX design to flourish, unimpeded.
User research, competitive research, and a thorough discovery process are key to embarking on any design effort.
I love digging into all of them.
Whatever You Need
I was once asked to provide a concept model merely to help a client visualize something abstract and complex. It was so “on the mark” it became a design.
Let’s talk about what you need.
Years in Practice
Platforms SaaS Projects
Usable, Actionable & Scalable Solutions
Complex problems get me jazzed and I’ve solved many for web sites, SaaS products, mobile interfaces, kiosks, and widgets.
I also have strong analytical skills and am adept at finding “root cause” problems be they design issues, data structure or content issues, process inefficiencies, or any combination thereof.
I look forward to designing for data visualization, wearables, VR, AR, AI, and voice.
Noteworthy Personal Traits
- I revel in simplifying the complex, am a staunch advocate for the user, and….I love what I do.
- A prior boss commented that I see nuances where others don’t.
- I come equipped with a tireless attention to detail yet the ability to stay focussed on the big picture.
- Am a highly collaborative workhorse, have no ego, and I’m not easily stressed.
- Am versed in communicating designs and design decisions to all audiences.
- I’ve successfully worked remotely for many years.
Project details including success / feedback, challenges, and my direct contributions.
Testimonials More Your Thing?
I’m humbled by the praise I’ve received over the years from prior bosses, clients, and colleagues.