Theater Community Freemium2Premium Platform
“Maureen is incredible.”
Design a website that connects all players in the theatrical community and facilitates the collaborations that typically take place between them.
Success / Feedback
Client was extremely happy with all aspects of the work.
Challenges That I Overcame
- There are a substantial number of personas with very different needs and goals.
- The site goals were impressively lofty but there were a lot of hurdles to conquer (both strategic and executional).
- There were a multitude of filters: to find information, collaborators, and collaboration opportunities. Additionally, the client’s strategy is a “freemium to premium” model. As such, the filters are complex for freemium subscribers but the complexity expands exponentially for premium subscribers.
- UX Design (wireframes)
- Information Architecture (site map)
- Process Flows (signup, engagement)
- Functionality Design & Guidance (for document submission and collaboration)
- Process Flows (user collaborations)
- Filtering Design & Guidance (complex and multi-phased filters)