516-610-8669 maureenm5@me.com

Local Marketing Automation Platform (SaaS)

Project Brief

This amazing, complex product is magical from a functional standpoint.  But the interfaces were a disaster.

I was tasked to improve each feature on our ever-expanding roadmap.

Success / Feedback

  • Client stakeholders were exceedingly happy with each feature’s redesign.
  • Fostered a great, collaborative relationship with the Customer Success team (for obtaining customer insights.)


  • Complex platform with many dependencies.and nuances.
  • We were contractually forbidden to contact end users of the platform.
  • Due to limited dev resources, I was not allowed to improve anything on the interface except the elements that were directly related to the feature.  Everything else was considered “future phase”.
  • Due to an old and fragile code base for the primary task screen, the dev team did not want make any changes to it, despite its desperate need for improvement.

Direct Contributions

  • Audit every feature set prior to redesign
  • Research / Discovery
  • Improve process flows
  • Improve Information Architecture
  • Content Strategy
  • UX Design and Guidance

Design close-up

Concept Model intro to wireframes

Wireframe sample