I delve into research (if available), thoroughly explore the existing experience, get familiar with business rules, and review competitive experiences. And after release of V1, I soak up all feedback.

I craft holistic designs, adjusted and amended as each new element, related page, or screen is fleshed out; insuring that the design solution is fully thought through.

Before V1 is presented to stakeholders, I walk through the design experience wearing the hat of each persona and considering all use cases, to determine if anything breaks down, and revise as needed.