Simple, iterative, and proven
I delve into research (if available), thoroughly explore the existing experience, get familiar with business rules, and review competitive experiences. And after release of V1, I soak up all feedback.
I craft holistic designs, adjusted and amended as each new element, related page, or screen is fleshed out; insuring that the design solution is fully thought through.
Before V1 is presented to stakeholders, I walk through the design experience wearing the hat of each persona and considering all use cases, to determine if anything breaks down, and revise as needed.
Highly annotated wireframes including rationale, or prototypes, as well as, any necessary supporting deliverables (site map, process flow, conceptual visualizations, analysis, etc.)