New Product Launch

Part I: Extensive, multi-site audit and mapping of the 18 sites in the association&#8217;s ecosystem.
Part 2: Design a new user experience for a harmonized primary site incorporating voluminous content from a very old, out-dated site.
Part 3: Design the personalized and social interaction aspects of the redesigned/harmonized site.

“You will be missed. You’ve set a high bar. People have asked more than once if we could hire you outright.”

“…Thanks, our IA, Maureen, put a lot of thought into them.”

Site design for a new product launch including product information, purchase, and spanish language version.

Well-received by entire account team and the client.

Product Comparison Chart close-up

Wireframe sample

Process Flow sample

Site Map