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featured Projects

Service Portals Consolidation

SaaS | 0-->1 | Enterprise

systems thinking
componentization
context consideration
content strategy
autonomy & ownership

Details

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Marketing Automation Overhaul

SaaS | B2B2C | Enterprise

systems thinking
design systems & standards
strategy
roadmapping
symbiotic collaboration

Details

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Service Design Pilot & Evolution

B2C | 0 -->1 | Non-profit

wrangling ambiguity
service design
context considerations
scalability
systems thinking

Details

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Commerce & Gifting Ecosystem

B2C & B2B | 0-->1 | Enterprise

highly transactional
unique context consideration
autonomy
education & guidance
systems thinking

Details

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AI Portfolio Matcher

B2C | 0-1 | Portfolio Tool

AI-powered tool design
human decision making
UX-driven prompting
iterative refinement

Details

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Agentic Orchestration

TBD

planning
process map
appropriate scaffolding
action messaging for the UI

Coming Soon

other interesting projects

Ecosystem Overhaul for Consistency

SaaS | Fintech | Enterprise

disovery research
systems thinking
unveiling root cause issues
design system

Details

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Strategic Research &
Analysis

Enterprise Merger

competitive research
strategic recommendations
guidance
autonomy

Details

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Marketing Automation Overhaul

SaaS | Enterprise

UX audits
autonomy
wrangling ambiguity
education and guidance

Details

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Eye Institute
Site Pitch

B2B & B2C | 0-->1 | Institute

complexity simplification
content strategy
creativity
personas

Details

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Professional Community
Redesign

B2B | Association

UX auditing
strategy
design recommendations
extreme diplomacy

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User Research
Video Analyses

Various Enterprises

analyze research videos
identify UX issues
findings reports
unveil script isssues

Details

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Multi-site Ecosystem
Overhaul

B2B | 0-->1 | Association

extensive UX auditing
systems thinking
templating
communal aspects

Details

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Unsexy But Critical
Processes

B2C | Enterprise

systems thinking
process simplification
messaging consistency
context consideration

Details

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Asthma Flare-up
Tracking App

B2C | 0-->1 | Medtech

concepting
context consideration
creativity
research

Details

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Product Hierarchy &
Taxonomy

B2C & B2B | Enterprise

taxonomy auditing
data analysis
research
governance guidance

Details

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Controlled Vocabulary for Content Tagging

B2C & B2B | 0-1 | Enterprise

contolled vocabularies
content tagging strategy
concept modeling
education and guidance

Details

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Chat
Widget

B2B | 0-1 | Enterprise

analysis
UX auditing
widget design
education and guidance

Details

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Professional Forum
Content Strategy

B2B | Enterprise

discovery
content strategy
competitive research
guidance

Details

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Recruiting Platform
Redesign

SaaS | 0-1 | Enterprise

systems thinking
UX auditing and discovery
strategy
education and guidance

Details

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